Wednesday, July 20, 2011

Positive Grind of The Day : Cherry Co.

Coming From The Deep Rooted City of New York, Here comes a fresh, innovative company thats busting out of the gate of the fashion industry. Working with the many companies and different artists to boost their status a long the ladder of this business, and surely this has paid off for this brand. Still guessing?! Their name is Cherry Collab .

Using a scheme to create fresh ideas of branding and shaping up not only their company but lending the hand to other independent brands on the rise. From working with many people like Rich Hil to Casey Veggies to Surf Club for their designs on their websites, these guys also run a group called "Cherry Co. music", which features a great collective of artists who they work with, Ree$e, Skotch Davis and Chase n Cashe to name a few. Also they have project that has been pushing its way to the forefront since the beginning of the year, it's titled "SAIS". the meaning behind this is using popular logotypes and reconstructing them in their favor. By doing this, each is accompanied by it's own re-contexturalizred physical good.




These is not a single brand that focuses on one thing, it centrally focuses on the favor of the customers and what specifically their looking for in each field. Truly, it left me in awe when I read what they had to each company, and the fact it's a young brand even makes it better that their noticed this fast. So I'm proud to present this award for the week to Cherry Co.













No comments:

Post a Comment